PAUL HEWITT is a German watch manufacturer that extended its assortment to bracelets and other accessories. The brand was presented with a large variety of User-generated Content, especially on Instagram. After realizing the potential this had for marketing purposes and their brand in general, PAUL HEWITT decided to work with squarelovin. The brand chose to use squarelovin to ensure they were making the most of the UGC they received while simultaneously increasing the effectiveness of their management of UGC. After months of successful partnership, the brand experienced obvious improvements in the way they could interact with and manage UGC. Ultimately, this led to high increases in conversion rates. The case study highlights the aspects of the partnership that contributed to this wide success and offers further insights into the workings of squarelovin.

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