Knowledge - CASE STUDY KERBHOLZ

Kerbholz is a German brand of wodden glasses, sunglasses and watches. Ever since the brand’s foundation, Kerbholz was eager to approach marketing strategies from a customer-oriented perspective. Due to a need for expressive and individual imagery, Kerbholz was eager to incorporate user-generated content into their marketing and e-commerce channels. The brand chose to work with squarelovin to support purchase decisions with authentic images that lived up to the product’s and material’s potential. Throughout the partnership, Kerbholz registered an overall large interest in UGC from their customers, which ultimately resulted in the continuous growth of the amount of UGC they received. Kerbholz was also able to reduce product returns while increasing their average revenue. The case study offers insights into the partnership to explain the positive outcomes.

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