LET’S MEET UP AT DMEXCO | 11 & 12 SEPTEMBER 2019 | COLOGNE MESSE

Knowledge - CASE STUDY JACK WOLFSKIN

Following the motto “At Home Outdoors” – Jack Wolfskin has truly emerged as Europe’s leading brand for functional clothing and outdoor supply. By running the #GOBACKPACK campaign, the brand returned to its roots by centering its social media and influencer campaign on the original product - the backpack! Jack Wolfskin was able to collect more than 5000 pictures of user-generated content and videos in less than three months.

Request for Knowledge - CASE STUDY JACK WOLFSKIN

Request your piece of knowledge and learn more about the potential and power of user-generated content and how to leverage it optimally for your brand.