Knowledge - CASE STUDY JACK WOLFSKIN
Following the motto “At Home Outdoors” – Jack Wolfskin has truly emerged as Europe’s leading brand for functional clothing and outdoor supply. By running the #GOBACKPACK campaign, the brand returned to its roots by centering its social media and influencer campaign on the original product - the backpack! Jack Wolfskin was able to collect more than 5000 pictures of user-generated content and videos in less than three months.
Request for Knowledge - CASE STUDY JACK WOLFSKIN
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