Boost Your E-commerce With User-Generated Content – Our UGC E-Commerce Guide offers a wide overview and explanation of the way UGC influences e-commerce and how the latter benefits from it. This report is a reference point to get a deep understanding of the emergence of User-Generated Content and how it affects customers and therefore brands. Approaching User-Generated Content from a strategic point of view, this guide explains how UGC serves as a supportive and enriching measurement to upgrade shopping experiences for electronic commerce. The integration of UGC into e-commerce channels serves the purpose of pleasing customers and ultimately increasing sales. Therefore, the guide deliberately explains the customers’ expectations and their needs for authentic, trustworthy information and how User-Generated Content offers just that.

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