Knowledge

Interested in reading about the latest trends around e-commerce, User-Generated Content or our partners’ success stories?
If so, you are more than welcome to stay a while!

Basic Guide Marketing Plan

A new year is approaching and with it the time for a new annual marketing plan. This whitepaper provides five easy steps to creating a well structured roadmap and filling it with appealing content to get a headstart on the new marketing decade.

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Case Study erlich textil

erlich textil is a small brand from Cologne that sells lingerie, loungewear and home-textiles. This case study shows how erlich textil embraces diversity and body positivity through User Generated Content and has managed to build up a strong customer community through this.

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SOCIAL ADS BASIC GUIDE

In 2019 global spending on Social Ads is expected to surpass Print Advertisement for the first time. But while many are investing in Social Ads, defining the right target groups and ad objectives remains a challenge. Our new Basic Guide for Social Ads provides you with a checklist to get started on ...

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INFOGRAPHIC BRAND LOYALTY

Successfully generating brand loyalty is one of the pinnacles in marketing. Loyal buyers come with a high customer lifetime value and are more likely to recommend a brand to family and friends. This infographic serves you everything you need to know on brand loyalty and how it can be generated.

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CASE STUDY HOTELS & RESORTS

Booking platforms are gaining more and more market share as travelers increasingly look to the opinions of others before booking holiday accommodations. This case study provides a cross-section through our hotel partners, showing how each of them - from 5 star luxury product to a small urban hotel i...

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ONE PAGER SQUARELOVIN

Integrating User-Generated Content into marketing and eCommerce comes with great benefits. Yet many brands still hesitate to tap into the content provided by their customers as it appears quite complicated and time consuming. This One Pager shows how quick and easy it is to utilize UGC with squarelo...

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Case Study Sports Nutrition

Sports Nutrition is a pretty abstract group of products. This Case Study shows how our customers Body Attack Sports Nutrition, Gigas Nutrition and Rocka Nutrition each utilized User Generated Content to establish an individual and personal Brand Image.

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squarelovin UGC Tool Basic Guide

User Generated Content serves authentic inspiration for customers and helps creating powerful brand experiences. In this white paper we tell you all about the heart of squarelovin, our UGC Management Tool, and how it helps you boost conversions and improve website performance.

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INFOGRAPHIC SOCIAL PROOF

Why do people on boats always wave? And why do strangers on the shore always wave back happily? The answer lies, as it does so often, in psychology and is called herd mentality or social proof. Humans are primarily emotional and social beings, which is why a variety of behaviors are not rational, bu...

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Rights Management Guide

Many brands have recognized the potential of UGC but still hesitate when it comes to utilizing it for marketing purposes. The biggest burden often lies in adequately obtaining usage rights for customer content. In this whitepaper, we tell you all about image rights and how to obtain them correctly.

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CASE STUDY STABILO

STABILO is one of the leading manufacturers of writing utensils in Europe. This case study shows how STABILO used UGC to strengthen the sense of community among their customers and is now able to cleary communicate the values of their brand through authentic user content.

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ESSENTIAL KPIs IN E-COMMERCE

This whitepaper elaborates on central KPIs in e-commerce and how the authenticity, ability to convey appreciation and social proof, as well as the great diversity of UGC can positively influence them. Various examples illustrate how the use of UGC in an online shop helps encourage customers to buy ...

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THE UNIVERSAL UTILITY OF UGC

This white paper explains how younger generations and their consumption of social media are changing the marketing landscape. Using examples of various industries, from jewellery to furniture, travel and even outdoor clothing, this whitepaper elaborates on the benefits of user-generated content for ...

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INSTAGRAM STORIES BASIC GUIDE

In this whitepaper, we will tell you all about Instagram Stories, why they are great for you as a company, how you can benefit from them and also introduce IGTV.

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INFOGRAPHIC INSTAGRAM STORIES

Ever since Instagram first introduced the Instagram Story feature in 2016 they have released many new features that continue tp make the format even more interesting and, especially, more relevant for companies. In addition to geotags, people-tags, hashtags and surveys it is now possible to advertis...

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CASE STUDY INDOLA

The Henkel group includes the international brand INDOLA. INDOLA offers trend-oriented hair care, hair styling and hair cosmetics products that are salon exclusive. INDOLA decided to integrate user-generated content into its own website and on marketing channels, such as Instagram. For this purpose,...

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INSTAGRAM FOR BUSINESS BASIC GUIDE

This whitepaper explains why Instagram business brings so many new social media opportunities for you as a company and how to manage your account most efficiently and for the best possible results.

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INFOGRAPHIC INSTAGRAM FACTS

Instagram is not only a photo-sharing app anymore. It's a giant advertising platform. But is Instagram the right marketing channel for advertising? Are you looking for ways to increase sales through your ecommerce website? Here are 18 facts about Instagram that you need to know. We'll show you the i...

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CASE STUDY FOODSPRING

“What can I create with protein powder of foodspring?“ foodspring is now able to answer that question with visual customer content as they share their creations with social media and give them insights into their kitchens. foodspring decided to integrate user-generated content in its own online ...

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Hashtag Strategy Guide

This Hashtag Strategy Guide will offer a fully detailed view on how to get started with your own branded hashtag. Covering the basics, by answering questions why you should be using a hashtag and how to plan a strategy that will lead to a unique hashtag which will help to make your Instagram content...

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TRAVEL INDUSTRY BASIC GUIDE

What could be better than a few snapshots from people who did vacation in your hotel? Why do not include this user-generated content into your own marketing? This Whitepaper explains why hotels should take advantage of social networks, the benefits of user-generated content, as well as how exactly t...

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CASE STUDY JUNIQE

We work with user-generated content by sharing it on our social media channels, and also on our website and online magazine. For JUNIQE, UGC is a way of building our brand around a growing community of interior design and art lovers. The use of UGC helps us build trust, connect and engage with our c...

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HOLIDAY MARKETING GUIDE

The Holiday Marketing Guide focuses on marketing strategies during the holiday season. The report serves as a reference point for businesses and brands during the primetime of commerce and marketing. It offers insights into possible variations of holiday campaigns and addresses important guidelines ...

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CASE STUDY KERBHOLZ

Kerbholz is a German brand of wooden glasses, sunglasses and watches. Ever since the brand’s foundation, Kerbholz was eager to approach marketing strategies from a customer-oriented perspective. Due to a need for expressive and individual imagery, Kerbholz was eager to incorporate user-generated c...

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BOOST YOUR SALES WITH UGC

Boost Your E-commerce With User-Generated Content – Our UGC E-Commerce Guide offers a wide overview and explanation of the way UGC influences e-commerce and how the latter benefits from it. This report is a reference point to get a deep understanding of the emergence of User-Generated Content and ...

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HOW TO GET MORE UGC

This UGC Guide is focused on strategies that will help you generate more diverse and better User-generated Content. The main objective is to offer you five specific guidelines that will ultimately increase the amount and quality of the UGC you receive. These guidelines focus on different aspects of ...

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CASE STUDY PAUL HEWITT

PAUL HEWITT is a German watch manufacturer that extended its assortment to bracelets and other accessories. The brand was presented with a large variety of User-generated Content, especially on Instagram. After realizing the potential this had for marketing purposes and their brand in general, PAUL ...

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INSTAGRAM BASIC GUIDE

The Basic Guide will present you with guidelines and tips for a successful Instagram Account. It will provide you with all necessary information regarding the creation of an account and content management. This includes a summary of all the different kinds of content and what categorizes them. Each ...

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