Anchor Media GmbH

As the operator of this website and provider of the web application “squarelovin” (“squarelovin” — collectively referred to as “digital services”) available on the website, Anchor Media GmbH, Budapester Straße 45, 20253, Hamburg, Germany, email: (“AM”) places great importance on ensuring the protection and confidentiality of your data. The collection and use of your personal or company-related data (“personal data”) is undertaken solely within the framework of the statutory provisions of the applicable data protection laws of the Federal Republic of Germany.

In this Data Privacy Statement, we provide information about which data we collect within the context of your use of our digital services and the purposes for which the data is used. You can download this text here as a PDF and save it on your desktop or laptop computer or on your tablet/smartphone (“end device”) where said end device is technically able to do so. You will need Acrobat PDF Reader in order to view the PDF.

1. Subject of data protection

Personal data is defined as the individual details concerning the personal or material circumstances of an identified or identifiable natural person. This includes information such as the name, postal address, email address and telephone number. Personal data does not include information that is not directly connected to a person’s actual identity (such as a user’s preferred websites or the number of users on a website). Company-related data is defined as any information and details that can be attributed specifically to your company, including information classed as confidential.

2. Collection and use of your data

2.1. Collection and use of personal and company-related data

We only use the personal data that you enter in order to provide you with the desired products and services, or for other purposes for which you have given your consent, insofar as there are no statutory obligations that stipulate otherwise.

Customers within the meaning of this Data Privacy Statement are all users who use squarelovin free of charge or for a fee.

Where there is the option of entering personal data on our website, we draw your attention to the fact that only the marked mandatory fields need to be completed in order to process enquiries and execute contracts. Any other information is given voluntarily and is used by us to optimise our offering and, where applicable, for analytical and statistical purposes.

2.1.1 Instagram functions

The purpose of Squarelovin is to optimise your Instagram profile. In order to use the functions of squarelovin, you must connect to your account with Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA via your user account. As with all your personal and company-related data, we treat the Instagram login details that you transmit to us in this way as strictly confidential and will on no account pass these details on to third parties.

2.1.2 Newsletter

When you subscribe to our newsletter, your email address will be used for our promotional purposes until such time as you unsubscribe from the newsletter. You can unsubscribe from our newsletter at any time on our website or via a link in the newsletter.

Neither we nor persons commissioned by us will ever make your personal data available to third parties unless this is undertaken within the context of executing the contract, you have given your consent for us to do so or there is an official order to do so.

2.2 Automated data collection

You can generally use our website without having to disclose any personal data.

When accessing our website, your web browser automatically transmits data for technical reasons. The following data is stored separately from other data that you may send us:

  • Date and time of access
  • IP address
  • Browser type/version
  • Operating system used
  • URL of the website visited previously
  • Amount of data sent.

Although the aforementioned data may make it possible to identify you, we do not use the data to do so. The data is stored for technical reasons only, is used exclusively for statistical purposes as set out below and is at no point attributed to a specific person or company. Insofar as data is passed on to external service providers, we have put technical and organisational measures in place to ensure compliance with data protection provisions.

2.3 Cookies

We use cookies in order to offer you an extensive range of functions and to make it easier to use our website. Cookies are small files that your web browser stores on your computer. Most web browsers are set up in such a way that they accept cookies automatically. If you do not wish cookies to be used, you can prevent cookies from being stored on your computer by changing the relevant settings in your web browser. Please note that if cookies are completely disabled then the full range of functions on our website and any other websites that your use will no longer be available.

2.4 Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses cookies — text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie regarding your use of this website is usually sent to a Google server in the USA, where it is stored. If IP anonymisation has been activated on this website, however, Google will first truncate your IP address within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google uses this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services related to website usage and Internet usage. The IP address transmitted by your browser within Google Analytics is not combined with other data held by Google. You can prevent cookies from being stored by changing the relevant setting in your browser software; however, please note that if you do this then you may not be able to make full use of all the functions on this website. In addition, you can prevent Google collecting and processing data generated by the cookie in relation to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: . Further information is available at

2.5 Social plugins

We use the following social plugins on our website. They are usually identifiable by the relevant provider’s network logo, sometimes accompanied by a pictogram. The way social plugins normally work is that every visitor to a website is immediately recorded by these services, along with the visitor’s IP address, and any further activities undertaken by the visitor on the Internet are logged. This happens even if the user in question does not click on a relevant social plugin button.

2.5.1 Use of the Shariff application

In order to prevent this from happening, we use the application Shariff. With Shariff, the social plugins used on our website only establish direct contact between the operator of the social network and the visitor to our website if the website visitor actively clicks on the relevant social plugin button. Further information on Shariff is available at:

2.5.2 Facebook plugin (Like button)

Plugins provided by social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are integrated on our website. You can identify the Facebook plugins on our website by the Facebook logo or the “Like” button. An overview of the Facebook plugins is available here: . When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. In this way, Facebook receives the information that you have visited our website using your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content on our website to your Facebook profile. This allows Facebook to then assign the visit to our website to your user account. Please note that, as the provider of the website, we have no knowledge of the content of the data transmitted or of Facebook’s use of said data. Further information on this subject can be found in Facebook’s Data Policy at . If you do not want Facebook to be able to assign the visit to our website to your Facebook user account, please log out of your Facebook user account.

2.5.3 Data privacy statement for use of Instagram

Instagram functions are integrated on our website. These functions are integrated as provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content on our website to your Instagram profile by clicking on the Instagram button. This enables Instagram to assign the visit to our website to your user account. Please note that, as the provider of the website, we have no knowledge of the content of the data transmitted or of Instagram’s use of said data. Further information on this subject can be found in Instagram’s Privacy Policy:

3. Information, correction, blocking and deletion

On request, we will provide you with information about the data stored concerning you or your company, about the origin of said data, the recipients of the data and the purpose of storing the data — at any time and free of charge. You can obtain such information using the contact details provided below.

Provided that the statutory requirements are met, you have the right to the correction, blocking or deletion of this data. If you delete your customer account, the account will be deleted completely and permanently. Insofar as data must be retained for legal reasons, this data will be blocked. The data is then no longer available for further use.

4. Right of objection and withdrawal

You may object to our web analysis measures and the use of your personal data for promotional and market research purposes at any time. Any consent granted to us may be withdrawn at any time with future effect. You may notify us of said objection or withdrawal by post or email without the need for any special form and without having to give your reasons for doing so.

5. Responsible party within the meaning of the German Federal Data Protection Act

Anchor Media GmbH

Budapester Straße 45

20253 Hamburg, Germany


This Data Privacy Statement valid as at: 02.06.2016