User Generated Content (UGC) has been an omnipresent buzzword in digital marketing for quite some years. It is authentic, it is versatile and it is created in no time. After all, what constitutes good User Generated Content is spontaneity and imperfection, in other words the exact opposite of sterile, staged images taken in a photo studio. Nevertheless, many brands are still struggling to include UGC in their marketing mix in 2020. With squarelovin, managing User Generated Content becomes a piece of cake.
Step 1: Collect Content
Step 2: Request Usage Rights
Step 3: Effectively Utilize UGC
Step 4: Analyze Performance
Step 5: Boost Online Conversions
The advantages that User Generated Content brings for website performance and E-Commerce are particularly significant. The integration of UGC animates website visitors to browse - this significantly increases the time spent on the website. Experience also shows that most visitors who scroll to such an integration interact with it, which results in a significantly higher click-through rate. These two factors in turn have a positive influence on the search engine ranking of the respective website.
The direct linking of the displayed products extremely shortens the path from inspiration to purchase, resulting in a significantly higher conversion rate. At the same time, UGC galleries on the product pages immediately provide new incentives and combination possibilities, which also increases the average shopping basket value.
Do you want to see squarelovin in in action? Click here to have a look at the Social Wall we have integrated for the outdoor brand Eddie Bauer.
To learn more about squarelovin, click here to arrange a demo with one of our experts.