Why do people on boats always wave? And why do strangers on the shore always wave back happily? The answer lies, as it does so often, in psychology and is called herd mentality or social proof. Humans...
Embedding social media content on a brand website comes with many advantages. Nevertheless, the wrong approach to integrating user generated content (UGC) in an online store can end up doing more harm...
From May 7th to 8th, the Online Marketing Rockstars Festival will be taking place in Hamburg again. A highlight for everyone working in this field, where all accomplishments, trends and targeted impro...
There are plenty of ways to call the Instagram-Community to action. One of them is starting a marketing oriented campaign on the occasion of popular holidays. This blog-post provides you with examples...
In the past years, User-generated Content (UGC) has become an important part of the corporate brand communication. With UGC, user generated posts on social media, companies have the opportunity to inv...
Micro Influencers are the future medium of advertising! Micro Influencers are influencers with a relatively low number of followers whose engagement rate is disproportionately high. Micro Influencer ...
Obviously user-generated content is multi-functionally applicable to almost any industry and it is not strictly reserved for fashion. However these two do make a perfect match and it seems that t...
In 2017 it is almost impossible for marketers to get by without using user-generated content (UGC). Just a few years ago, it was unthinkable that UGC could ever be more important than owned content. T...
Long before the rise of the Internet, people read magazines to follow celebrities, royals and models on new trends in fashion. Obviously, many people still do and this new form of media does not serio...
Only another 65 days left until Christmas! But no worries, it is not too late – you can still prepare your Christmas marketing campaign! While sales are in full swing, we recommend that all thos...
User-generated content marketing is in many ways a successful and influential tool on how to create content marketing. One beneficial aspect of UGC is that it supports your brand image and it’s ...
A new report is online for all you e-commerce managers and social media marketers. Every good e-commerce strategy starts with a foundation – and we believe that foundation lies within user-gener...
Last week, we were lucky enough to be part of the Online Marketing Rockstars Festival in Hamburg. Our whole team had a great time and here are our highlights and favorite moments. On Thursday and Fri...
Sprout Social’s index offers new insights into the way users think about brands on social media. Brands need to quit promoting their product and need to produce meaningful, interesting content. ...
Instagram’s algorithm was a big change in the platform’s inner workings. And it is still a mystery to many users. We have gathered the most relevant information for you to know how the alg...
On March 2nd and 3rd, the Online Marketing Rockstars Festival is taking place in Hamburg, Germany. All trends, success stories and future highlights will be mentioned at the festival. And squarelovin ...
Instagram's captions are a great way of interacting with your community. They create higher levels of engagement and allow you to create an even better, more worthwhile flow of content. Our guide give...
Like many other industries, the food industry can profit from a worthwhile Instagram presence. The benefits as well as the strategies to achieve them are described below. There are barely any industr...
Social Media practices are an everchanging field of new trends, developments and innovations. While the sector is always up for a surprise, certain aspects should be watched wand will definitely be re...
A study conducted by quintly researched the correlation between use of emojis and interaction on Instagram. The findings prove that emojis encourage higher rates of interaction. All important statisti...
Instagram lives off of great visual content and fitting hashtags. Most corporate Instagram accounts use them in an inconsistent or unhelpful way. The following strategy guide offers helpful guidelines...
E-commerce is continuously growing in relevance and influence. 97% of internet users use the internet for shopping related activities. This leads to a need for informative websites and online-shops. C...
Die Schweizer Marke OMEGA schaffte es mit ihrer Kampagne für eine Special-Edition Umsätze in Millionhöhe zu generieren. Die Marke erreichte diesen Erfolg mit einer simplen aber sehr eff...
Instagram is starting the new year the same way they ended the last one: with new updates and further investments into the business section of their platform. A new update is supposed to roll out glob...
Branded hashtags represent brands and their campaigns across different marketing channels. In most cases, carefully chosen and well-executed hashtag campaigns can go a long way. Ultimately, they will ...
Shortly before the end of last year, Instagram introduced another new function. From now on you can save images and videos shared by other users. This update was just one of the sheer endless amount o...
Content is the key to a successful Instagram account. Follow these 10 guidelines to improve your Instagram content and make the most out of your Instagram account! Adjust to your target group and aud...
Good content is all about a smart idea and high quality. Regular Instagram content can be edited in numerous ways but do Stories offer the same potential? Yes, they do. Here are 7 secret tips and tric...
Are you looking to add a new marketing channel to your strategy and are unsure which one to use? This post will offer important insights into two of the most powerful social media channels. Find out i...
Are you having a hard time applying Instagram's potential to your own industry? Do you believe that your brand is not a good fit for Instagram-marketing? Most of the time, that isn't true. Almost any ...
Influencer Marketing is currently one of the most important marketing strategies on social media. Snapchat and Instagram are the most-used platforms for Influencer Marketing. Still, Instagram is in ma...
Ever since Instagram launched the new Stories format in August, they have been on the roll to update and optimize the feature. Following the steps of holding company Facebook, Instagram has now launch...
The fact that Instagram is important and highly influential has been very well established by now. This is often explained with a variety of reasons such as the number of users or the connection betwe...
Instagram and Facebook keep growing closer. A new update for the Pages Manager App will allow users to manage their Instagram, Facebook and Facebook Messenger notifications all in one place. This upda...
Modern marketing strategies are diverse, exciting and often connected to customer interaction on online platforms. This often involves User-generated Content that your customers share with you. But ho...
Regardless of which industry you work in, your brand and its image is your most important foundation for any kind of marketing strategies. Your brand is what your customers interact with and the basis...
After weeks of maintenance we are happy to announce we finally updated our website which will now include a “knowledge”-section. This section will provide you with Whitepapers, Case Studie...
Instagram Stories was one of the most controversial updates the app launched this year. Since then, the app has continuously worked on updating and optimizing the feature. A new update for the Stories...
When Instagram launched their new format „Stories”, the uproar was great. The similarities to Snapchat’s “Stories” feature are obvious and Instagram received great critiq...
The fact that having an Instagram account as a brand or business is of vital importance has been very well established by now. Instagram is great for a variety of reasons: you can interact with your c...
An Instagram contest is an effective way to increase your brand awareness, the amount of followers as well as the engagement within your community. At the same time, such a contest enables you to rece...
Instagram launched their new feature “Instagram Stories” in August of this year. The community made large use of this new tool which would explain Instagram’s interest in optimizing ...
As Instagram is continuously becoming more important, everyone’s goal is the same: the perfect picture. Countless apps have been produced solely for the purpose of turning pictures into professi...
Two British sisters created an Instagram account for a coat. But it’s not just any coat, it’s THE coat. Alice and Emily Bray have been collecting pictures of a ZARA coat which turned...
Like any other social network, Instagram often revolves around the number of followers an account has. It is often used to define whether an account is successful. If users encounter a new account, th...
Communities such as Instagram are defined by the interaction of users among each other. Whether you are liking, commenting or publishing a regram – interaction is the key. How do I Create a Goo...
Through the integration of the story function within the social network Instagram, Mark Zuckerberg made a clear statement. After Facebook offered Snapchat a 3-billion-dollar cash offer in 2013 that Sn...
Travel and fine art photographer Gray Malin took pictures for Le Méridien in Bhutan. Le Méridien Hotels & Resorts commissioned inspirational video art installations and photography u...
With the integration of link ads in autumn 2015, Instagram enabled advertisers for the first time to directly lead users to the products of a company. Therefore, the conversion rate was noticeably inc...
Influencer marketing is one of the most effective ways to increase the engagement of your consumers and to gain reach in order to accomplish your own targets By incorporating influencers into your ma...
On the 14th and 15th of September, the dmexco in Cologne is again opening its doors for media professionals, technicians and creatives of the future. Inviting round about 50.000 visitors, more than 95...
Commuity generated content, user generated content or earned content: whichever term you prefer, the gist of it stays the same. Community generated content includes all kinds of digital content produc...
It was a huge surprise in the digital world when Instagram published its new update. The social network´s new function called Stories is almost identically to Snapchat’s well-known Story. ...
It is a common feeling of every user of the world wide web when it comes to irritating advertisements: it lays over or below our content, annoys us with undesirable sounds and abuses our internet volu...
Users can now, quite similar to snapchat, upload photos and videos beside their regular posts into their story. After 24 hours the upload disappears. Filters, signs and texttools enable the user to ed...
