Hashtags on Instagram make it easy to categorize images, while at the same time making them accessible to a larger audience than solely your own followers. Thereby they also simplify the process of se...
Obviously user-generated content is multi-functionally applicable to almost any industry and it is not strictly reserved for fashion. However these two do make a perfect match and it seems that t...
Looking for high-end fashion brands? Whether you’re a Fashionista or simply a lover of Haute Couture fashion then @oneofakind.archive is definitely an account you should follow on Inst...
User-generated content marketing is in many ways a successful and influential tool on how to create content marketing. One beneficial aspect of UGC is that it supports your brand image and it’s ...
A new report is online for all you e-commerce managers and social media marketers. Every good e-commerce strategy starts with a foundation – and we believe that foundation lies within user-gener...
Last week, we were lucky enough to be part of the Online Marketing Rockstars Festival in Hamburg. Our whole team had a great time and here are our highlights and favorite moments. On Thursday and Fri...
Sprout Social’s index offers new insights into the way users think about brands on social media. Brands need to quit promoting their product and need to produce meaningful, interesting content. ...
The Havas Group Meaningful Brands Study researches global brands and their content. The key findings show that most content is irrelevant or does not satisfy customers’ needs. Among other studie...
On March 2nd and 3rd, the Online Marketing Rockstars Festival is taking place in Hamburg, Germany. All trends, success stories and future highlights will be mentioned at the festival. And squarelovin ...
Instagram's captions are a great way of interacting with your community. They create higher levels of engagement and allow you to create an even better, more worthwhile flow of content. Our guide give...
Instagram lives off of great visual content and fitting hashtags. Most corporate Instagram accounts use them in an inconsistent or unhelpful way. The following strategy guide offers helpful guidelines...
Instagram conducted studies that support the power of Instagram for tech related brands. Their findings offer definite proof that Instagram does indeed help tech brands to reach their audiences and at...
Corporate Instagram accounts can generate traffic and interaction with the help of Instagram Stories. As the format is displayed above the regular feed, it needs to include worthwhile and meaningful c...
E-commerce is continuously growing in relevance and influence. 97% of internet users use the internet for shopping related activities. This leads to a need for informative websites and online-shops. C...
Die Schweizer Marke OMEGA schaffte es mit ihrer Kampagne für eine Special-Edition Umsätze in Millionhöhe zu generieren. Die Marke erreichte diesen Erfolg mit einer simplen aber sehr eff...
Instagram is starting the new year the same way they ended the last one: with new updates and further investments into the business section of their platform. A new update is supposed to roll out glob...
Branded hashtags represent brands and their campaigns across different marketing channels. In most cases, carefully chosen and well-executed hashtag campaigns can go a long way. Ultimately, they will ...
Many of us see a new year as a fresh start, a chance to make changes and improve. The same goes for the world of online marketing. The budgets have been discussed, marketers are aware of their availab...
The integration of user-generated content into visual marketing trends allows brands and businesses to address their customers in diverse, authentic ways. Contrary to popular belief, UGC can be integr...
Are you having a hard time applying Instagram's potential to your own industry? Do you believe that your brand is not a good fit for Instagram-marketing? Most of the time, that isn't true. Almost any ...
Regardless of which industry you work in, your brand and its image is your most important foundation for any kind of marketing strategies. Your brand is what your customers interact with and the basis...
After weeks of maintenance we are happy to announce we finally updated our website which will now include a “knowledge”-section. This section will provide you with Whitepapers, Case Studie...
When Instagram launched their new format „Stories”, the uproar was great. The similarities to Snapchat’s “Stories” feature are obvious and Instagram received great critiq...
The fact that having an Instagram account as a brand or business is of vital importance has been very well established by now. Instagram is great for a variety of reasons: you can interact with your c...
Instagram is one of the most popular social networks worldwide and not only an interesting platform for private users. More and more companies are presenting themselves on Instagram using a Business-A...
Two British sisters created an Instagram account for a coat. But it’s not just any coat, it’s THE coat. Alice and Emily Bray have been collecting pictures of a ZARA coat which turned...
On the 14th and 15th of September, the dmexco in Cologne is again opening its doors for media professionals, technicians and creatives of the future. Inviting round about 50.000 visitors, more than 95...
