With immediate effect Instagram introduces the so called keyword-filtration. This enables users to filter comments within their own posts by certain negative keywords.

The new update under the leadership of Kevin Systrom is another step fighting against shitstorms and inappropriate comments. In this context, the company is able to benefit from the resources of its parent company Facebook, which already started keyword blocking in 2011. Offensive online posts are a problem that social networks already need to fight against for some time. Anonymity is ruling the world wide web and therefore the psychological barrier is lower, this fact makes people more likely to unleash their aggression on strangers.

"The beauty of the Instagram community is the diversity of its members. All different types of people — from diverse backgrounds, races, genders, sexual orientations, abilities and more — call Instagram home, but sometimes the comments on their posts can be unkind. To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It’s not only my personal wish to do this, I believe it’s also our responsibility as a company. So, today, we’re taking the next step to ensure Instagram remains a positive place to express yourself."

- Kevin Systrom, CEO & Co-Founder, Instagram

Justin Bieber personally became a victim of inappropriate comments recently. His new girlfriend Sofia Richie was publically offended on Instagram, shortly after the superstar deleted his account with over 7,7 million followers. Those coincides are showing the company, how crucial a good working keyword-filter can be.

Source: Twitter

That this update has the potential to excite some stars is shown within the tweet of model Christine Teigen. 

Guide Keyword-Filter Instagram:
  • Go to your Profile
  • Click on Settings
  • Choose the category Comments

Step 1


Step 2:
  • Activate the feature Hide Inappropriate Comments
  • Add your Custom Keywords


Personalized Comments

Furthermore, Instagram is integrating a personalized comment preview within the update. From now on, you start seeing your friends comments in posts or in your newsfeed first. This makes the content more relevant and personalized for each user.


Source: Instagram

Cover Photo: gratiorgraphy.com/Ryan McGuire