It is a common feeling of every user of the world wide web when it comes to irritating advertisements: it lays over or below our content, annoys us with undesirable sounds and abuses our internet volume. Therefore, it is comprehensible that a lot of user are making use of Adblockers. Adblockers are a type of software that enables users to surf without any advertisements at all. However, the new update from Facebook deactivates this kind of softwares and is about to show advertisements without restrictions.

The new Facebook update is about to change the world of online advertising. So called “bad ads” should be avoided through the use of advertisement settings within the social network, as Facebook said. You are confused? Well, you are not alone!

Under the category Manage your ad preferences, Facebook enables users to add or delete categories they are interested in and want to get advertisements from – or not. The user decides if it is going to be about topics like food, fashion, travel, technology or culture. With this function, Facebook wants to improve the reputation of advertisements as making them interesting and not dominated by irrelevant topics. Within the advertisement on Facebook, there is going to be the button Why am I seeing this where the user will be passed through to personal settings.

Users are able to manage the advert settings on their Facebook profile. Source: FacebookUsers are able to manage the advert settings on their Facebook profile. Source: Facebook

Furthermore, Facebook is criticizing companies for whitelisting: “Some ad blocking companies accept money in exchange for showing ads that they previously blocked — a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the web.“ (

But when it comes to Facebook, the problem of Adblockers is secondary: nearly 1 of in total 1,712 million users per month are only using the app mobile. And there are rarely Adblocker software on mobile devices, so the advertisements are seen anyway. Much more, it seems to be a strategy from Facebook to get publishers on his side. These companies depend on online advertisements in order to finance their businesses. With that, Facebook tries to get more content in the form of Instant Articles on their own network to keep even more users on the platform. 

Cover Photo: Unsplash