With around 1,000 exhibitors from 40 countries, more than 600 speakers and 40,000 visitors, the Digital Marketing Expo and Conference (DMEXCO) in Cologne makes one of the superlatives in its industry. This year, there were many new things to see besides the old and poven - we were also there.

Under the motto "Trust in You" countless decision-makers from the digital economy, marketing and innovation got together on the 11th and 12th of September at the Cologne Exhibition Center. The largest topic of discussion was the increacing importance of trust. Both among users and consumers, as well as between companies and digital services.

The handling of personal data has become a major challenge for more and more companies. Many fear to fall behind next to the rapidly digitizing markets in America and Asia, due to new regulations at the likes of GDPR. With around 1,000 exhibitors and 600 presentations, over the two days of the fair, DMEXCO provided innumerable approaches to and means of inspiration for solving this challenge. A great example of this was serves by the newly created Future Park: on around 7000 square meters, 175 technology leaders, visionaries and start-ups showed their products and services around relevant technology topics of today and tomorrow.

We found out spot at DMEXCO in Hall 6, alongside industry-giants like Adobe, Google and Facebook. Although we did not have a customom coffee bar, we still managed to create a cozy atmosphere thanks to artificial lawn and picnic benches. Even a week after the fair, we are still a bit overwhelmed by the many new and old faces that visited us at our booth over the two days of DMEXCO.

Besides our own booth, we also had a table at the booth of our friends and partners from Facelift, which gave us opportunity for even more interesting conversations - thanks again for the hospitality, we had a blast!

Another special highlight this year was the new DMEXCO app, which was actively used  on site for the first time. The most exciting feature it came with, was the networking function. By scanning the QR code on the badge of a conversation partner, contact data could be directly exchanged within the app. Fist evaluations show that just over 90 percent of all participants actually took the opportunity to network with other members of the DMEXCO community.

Generally speaking, the focus at this year's DMEXCO was on the community, also in terms of companies and the relationship with their customers. That's probably why one or the other new face  decided to stop by our booth at the fair. "UGC helps us build the brand foodspring. In addition, the sense of community is greatly enhanced through the use of UGC. By working with squarelovin, we get direct feedback from our customers, which helps us on our way, and above all, we show content on our social platforms and on our homepage, which is authentic and trustworthy, " says Stefanie Langer, Community Manager of foodspring.

squarelovin's User Generated Content Management Tool helps brands collect customer images based on mentions, hashtags or geo-locations, filter them according to their individual preferences, legally secure their use and effectively embed the content on all relevant marketing channels. For each image or video essential rights of use are requested individually in accordance with data protection law. Integrating UGC into marketing puts customers at the center, serves authentic inspiration straight from the community and in this way turns products into stories.

To learn more about squarelovin, click here to arrange a demo with one of our experts.