Up until now, branded content on Instagram has been entirely organic. With Branded Content Ads, Instagram is now introducing a new feature that allows companies to promote branded content just like sp...
Hashtags on Instagram make it easy to categorize images, while at the same time making them accessible to a larger audience than solely your own followers. Thereby they also simplify the process of se...
Micro Influencers are the future medium of advertising! Micro Influencers are influencers with a relatively low number of followers whose engagement rate is disproportionately high. Micro Influencer ...
Obviously user-generated content is multi-functionally applicable to almost any industry and it is not strictly reserved for fashion. However these two do make a perfect match and it seems that t...
Sprout Social’s index offers new insights into the way users think about brands on social media. Brands need to quit promoting their product and need to produce meaningful, interesting content. ...
Social Media practices are an everchanging field of new trends, developments and innovations. While the sector is always up for a surprise, certain aspects should be watched wand will definitely be re...
Branded hashtags represent brands and their campaigns across different marketing channels. In most cases, carefully chosen and well-executed hashtag campaigns can go a long way. Ultimately, they will ...
Many of us see a new year as a fresh start, a chance to make changes and improve. The same goes for the world of online marketing. The budgets have been discussed, marketers are aware of their availab...
Are you looking to add a new marketing channel to your strategy and are unsure which one to use? This post will offer important insights into two of the most powerful social media channels. Find out i...
Influencer Marketing is currently one of the most important marketing strategies on social media. Snapchat and Instagram are the most-used platforms for Influencer Marketing. Still, Instagram is in ma...
Consumer-generated Content or User-genrated Content includes all kinds of contributions made by customers and consumers. Many of our previous posts have focused on image-based earned content such...
Instagram and Facebook keep growing closer. A new update for the Pages Manager App will allow users to manage their Instagram, Facebook and Facebook Messenger notifications all in one place. This upda...
When Instagram launched their new format „Stories”, the uproar was great. The similarities to Snapchat’s “Stories” feature are obvious and Instagram received great critiq...
As Instagram is continuously becoming more important, everyone’s goal is the same: the perfect picture. Countless apps have been produced solely for the purpose of turning pictures into professi...
Through the integration of the story function within the social network Instagram, Mark Zuckerberg made a clear statement. After Facebook offered Snapchat a 3-billion-dollar cash offer in 2013 that Sn...
Travel and fine art photographer Gray Malin took pictures for Le Méridien in Bhutan. Le Méridien Hotels & Resorts commissioned inspirational video art installations and photography u...
Influencer marketing is one of the most effective ways to increase the engagement of your consumers and to gain reach in order to accomplish your own targets By incorporating influencers into your ma...
Hardly any other event provides more room to present costly produced commercial campaigns in advance. In two days, the Olympic Games in Rio de Janeiro are over. But there are a few social media campai...
It is a common feeling of every user of the world wide web when it comes to irritating advertisements: it lays over or below our content, annoys us with undesirable sounds and abuses our internet volu...
