User Generated Content (UGC) has been an omnipresent buzzword in digital marketing for quite some years. It is authentic, it is versatile and it is created in no time. After all, what constitutes good...
Social media is an abundance of everything. Information meets emotion, personal meets business. The great advantage of social media is that everyone can contribute to it. But this is exactly the reaso...
In 2016, Instagram introduced the Business Account, to make it easier for brands and companies to present themselves on the platform and utilize Instagram for marketing purposes. In the midd...
Instagram is known for testing and introducing new features on a regular basis. By doing so, the app always stays interesting and attractive to its users. Instagram provides its users a platform to co...
Upload-filters, Article 13, restricting the freedom of speech on the Internet. The EU-wide reform of copyright passed on 26 March has been much discussed. Nevertheless, or for that very reason, it is ...
There are plenty of ways to call the Instagram-Community to action. One of them is starting a marketing oriented campaign on the occasion of popular holidays. This blog-post provides you with examples...
In the past years, User-generated Content (UGC) has become an important part of the corporate brand communication. With UGC, user generated posts on social media, companies have the opportunity to inv...
Since there are different types of hashtags, the right choice for a post can be quite difficult. In this blogpost we will show you the different types of hashtags and when to use which hashtag. But w...
In the past few years, User-generated Content, Consumer Content and earned Content has been gaining relevance for businesses. By using UGC, companies and brand have the opportunity to actively in...
In 2017 it is almost impossible for marketers to get by without using user-generated content (UGC). Just a few years ago, it was unthinkable that UGC could ever be more important than owned content. T...
Only another 65 days left until Christmas! But no worries, it is not too late – you can still prepare your Christmas marketing campaign! While sales are in full swing, we recommend that all thos...
User-generated content marketing is in many ways a successful and influential tool on how to create content marketing. One beneficial aspect of UGC is that it supports your brand image and it’s ...
The Havas Group Meaningful Brands Study researches global brands and their content. The key findings show that most content is irrelevant or does not satisfy customers’ needs. Among other studie...
Instagram's captions are a great way of interacting with your community. They create higher levels of engagement and allow you to create an even better, more worthwhile flow of content. Our guide give...
Corporate Instagram accounts can generate traffic and interaction with the help of Instagram Stories. As the format is displayed above the regular feed, it needs to include worthwhile and meaningful c...
E-commerce is continuously growing in relevance and influence. 97% of internet users use the internet for shopping related activities. This leads to a need for informative websites and online-shops. C...
The integration of user-generated content into visual marketing trends allows brands and businesses to address their customers in diverse, authentic ways. Contrary to popular belief, UGC can be integr...
Social Media Analytics Provider Quintly published the results of their annual social media benchmarking survey. Instagram remains the winner for engagement, enabling the highest rates of growth and in...
Content is the key to a successful Instagram account. Follow these 10 guidelines to improve your Instagram content and make the most out of your Instagram account! Adjust to your target group and aud...
Good content is all about a smart idea and high quality. Regular Instagram content can be edited in numerous ways but do Stories offer the same potential? Yes, they do. Here are 7 secret tips and tric...
The fact that Instagram is important and highly influential has been very well established by now. This is often explained with a variety of reasons such as the number of users or the connection betwe...
Modern marketing strategies are diverse, exciting and often connected to customer interaction on online platforms. This often involves User-generated Content that your customers share with you. But ho...
An Instagram contest is an effective way to increase your brand awareness, the amount of followers as well as the engagement within your community. At the same time, such a contest enables you to rece...
Instagram is one of the most popular social networks worldwide and not only an interesting platform for private users. More and more companies are presenting themselves on Instagram using a Business-A...
Instagram is the second most popular social network worldwide. Many companies are showing strong interest in the photo-sharing platform which allows them to publish authentic content. However, some br...
US-Study is analyzing Instagram posts in relation to the psychological condition of each user. Intuitively, people connect colors with emotions. As a result, dark and muted colors are directly associ...
The Instagram Explore function is an individual and personalized area for each user and is suggesting content that the individual user is likely to be interested in. The selection is generated by pic...
