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2020 has been a turbulent year and hopes are high that everything will finally go back to normal this year. But one thing is already clear: marketing is changing in the long run and the effect will co...
According to surveys, 76% of all companies already use Instagram for marketing purposes. In this blog post, you will learn about the potential of the platform for brands and why it...
In 2010 Instagram launched as a social network for sharing photos. By now, the platform has grown into a central marketing tool for many companies - and also small retailers can greatly benefit f...
We have used the past few months to give our Instagram analytics a major upgrade, just in time for the Facebook API changeover. This Blog Post provides you with an overview of the most impor...
Two years ago, Instagram launched its very own video on-demand service IGTV. After a bit of a hesitant start, the feature has now evolved into a central part of the app and is becoming increasingly in...
Instagram has become way more than just a photo sharing platform. Instagram is a science of its own. Hence its getting increasingly difficult to design a unique brand feed that stands ...
In only a few weeks a new decade is going to begin and with it a new era of marketing, that promises to get even more digital and even more fast-paced. Especially young consumers increasingl...
In May 2019 Instagram began testing a fundamental change to the social platform, which has been making great waves since: for a selected group of users, likes are no longer being publicly di...
No other social media platform brings together as many trends as Instagram. Whether its music, art, fashion, lifestyle or travel - countless Instagram users follow their favorite brands and creators t...
Ever since Instagram first introduced the Instagram Story feature in 2016 they have released many new features that continue tp make the format even more interesting and, especially, more relevant for...
Instagram is not only a photo-sharing app anymore. It's a giant advertising platform. But is Instagram the right marketing channel for advertising? Are you looking for ways to increase sales through y...
Since the introduction of the DSGVO (General Data Protection Regulation) in Europe, a lot has changed for companies. Because: The Instagram API has also been redesigned to protect user data and p...
Only three more days to go until Christmas Day and while most people seem to be collecting the last bits and bobs for the holidays, there seems to be one big question left – what am I going...
How do I secure Instagram image rights as a company? Do I have to contact each user individually to obtain the usage rights to the image? What exactly is a user-generated content tool? We will answer ...
The fact that Instagram wouldn’t let you post older photos and videos to Stories has been annoying. As a result the community has tried to find ways how to circumvent this obstacle. As fro...
As from today, you can go live with a friend on Instagram. The photo-sharing app has updated its Live Video feature and now allows two people to broadcast at the same time. This is way you can catch u...
Long before the rise of the Internet, people read magazines to follow celebrities, royals and models on new trends in fashion. Obviously, many people still do and this new form of media does not serio...
The photo-sharing app is forced to adjust its terms of condition after receiving critic from German consumer protection. German media such as “die Zeit” and “der Tages...
Earlier this month Kerry Flynn from mashable unravelled the mystery revolving around the black market for Instagram verifications. A long lasting myth that has been treated by insiders as an open secr...
Instagram announced that the Stories-format will soon include location-based geo stickers. Users will then be able to highlight specific location they’re at. Geo stickers are another function th...
This week’s update for Instagram is another step towards highly individuproduction. Users can now share up to 10 pictures or videos in one single post. The update is available now for Android an...
Instagram’s algorithm was a big change in the platform’s inner workings. And it is still a mystery to many users. We have gathered the most relevant information for you to know how the alg...
Like many other industries, the food industry can profit from a worthwhile Instagram presence. The benefits as well as the strategies to achieve them are described below. There are barely any industr...
When we decide to go on vacation, we always long for the best options, regarding prices, locations, accommodation and experiences to be made. Next to honest information provided by brands, agencies, a...
A study conducted by quintly researched the correlation between use of emojis and interaction on Instagram. The findings prove that emojis encourage higher rates of interaction. All important statisti...
Instagram lives off of great visual content and fitting hashtags. Most corporate Instagram accounts use them in an inconsistent or unhelpful way. The following strategy guide offers helpful guidelines...
Instagram conducted studies that support the power of Instagram for tech related brands. Their findings offer definite proof that Instagram does indeed help tech brands to reach their audiences and at...
Die Schweizer Marke OMEGA schaffte es mit ihrer Kampagne für eine Special-Edition Umsätze in Millionhöhe zu generieren. Die Marke erreichte diesen Erfolg mit einer simplen aber sehr eff...
Instagram is starting the new year the same way they ended the last one: with new updates and further investments into the business section of their platform. A new update is supposed to roll out glob...
Shortly before the end of last year, Instagram introduced another new function. From now on you can save images and videos shared by other users. This update was just one of the sheer endless amount o...
New Instagram update allows users to include stickers in their Stories. Showcasing seasonal spirit, locations, weather and time makes for more diverse and creative Stories. The update is available for...
A few days ago Instagram made a big announced on their own blog: the app has reached 600 million active monthly users. The app keeps growing faster and larger. The blogpost itself refers to the ...
A new wave of functions is rolling around today. Focusing on the interaction on Instagram, users can now manage the communication happening under their posts. They can like and directly reply to comme...
Are you having a hard time applying Instagram's potential to your own industry? Do you believe that your brand is not a good fit for Instagram-marketing? Most of the time, that isn't true. Almost any ...
Ever since Instagram launched the new Stories format in August, they have been on the roll to update and optimize the feature. Following the steps of holding company Facebook, Instagram has now launch...
Instagram Stories was one of the most controversial updates the app launched this year. Since then, the app has continuously worked on updating and optimizing the feature. A new update for the Stories...
The fact that having an Instagram account as a brand or business is of vital importance has been very well established by now. Instagram is great for a variety of reasons: you can interact with your c...
Instagram is integrating a new feature designed to tackle issues of self-harm and suicide. The update enables users and Instagram staff to offer help when users show signs of mental or physical abuse ...
Instagram launched their new feature “Instagram Stories” in August of this year. The community made large use of this new tool which would explain Instagram’s interest in optimizing ...
Social Media – we have been talking about it continously in various contexts over the last years but can companies do authentic marketing with social media platforms? Platforms like Facebook, Tw...
Two British sisters created an Instagram account for a coat. But it’s not just any coat, it’s THE coat. Alice and Emily Bray have been collecting pictures of a ZARA coat which turned...
Instagram just turned 6 years old and received a birthday gift from its users. The new feature ‘Instagram Stories’ was launched this August. In addition to the usual content, users can now...
Like any other social network, Instagram often revolves around the number of followers an account has. It is often used to define whether an account is successful. If users encounter a new account, th...
Communities such as Instagram are defined by the interaction of users among each other. Whether you are liking, commenting or publishing a regram – interaction is the key. How do I Create a Goo...
Everyone is talking about hashtags: no post on Instagram, Facebook or Twitter is getting along without a hashtag! But how do I implement a successful hashtag strategy? But what is this phenomenon all...
Instagram analyzed the posting behavior of European Fashion-Bloggers and discovered some interesting facts about the engagement of those users. According to friday-magazine, the research re...
With the integration of link ads in autumn 2015, Instagram enabled advertisers for the first time to directly lead users to the products of a company. Therefore, the conversion rate was noticeably inc...
With immediate effect Instagram introduces the so called keyword-filtration. This enables users to filter comments within their own posts by certain negative keywords. The new update under the leader...
Step by step, Instagram is going to remove the integrated photo map within the app Yesterday, Instagram confirmed to mashable.com that the integrated photo map is going to be removed from user profil...
A few weeks ago, Instagram released a new feature on their app (Read More): users can now, quite similar to snapchat, upload photos and videos beside their regular posts into their story. After 24 hou...
We already presented the new function Instagram Stories within the article “Instagram Stories better than the Snapchat original?”. This blog post is dealing with the questio...
On Instagram, bloggers are staging their allegedly perfect life with shots of everyday life, which are most of the time just short extracts of the overall picture. But how does it look like behind all...
It was a huge surprise in the digital world when Instagram published its new update. The social network´s new function called Stories is almost identically to Snapchat’s well-known Story. ...
Back in April, Instagram implemented the new video channel function, which is expanded by an update in the US these days. From now own, there are going to be live events as a category of the channels....
Within the last weeks, Instagram kept us on track with its updates: it all started with the implementation of the new story function that is now followed by the new feature Instagram Business. The fea...
Users can now, quite similar to snapchat, upload photos and videos beside their regular posts into their story. After 24 hours the upload disappears. Filters, signs and texttools enable the user to ed...
