We're all in this together. The sentence that has become Buzzword #1 during the global lockdown often sounds cheesy and a bit over the top when used in a marketing context. In terms of e-commerce...
“Content Is King” has been the dogma in digital marketing for quite some time. But not all content is good content. Trust in advertisements and branded content is steadily declining and co...
Days are getting shorter, nights are getting longer. Candy Canes and Christmas cookies are already stacked up in stores. The most wonderful time of the year is approaching once again - and the most pr...
For several years, the visibility of online ads as defined by the International Advertising Bureau (IAB) has been the benchmark for success of advertisements on the Internet. However, a new study show...
The biggest advantage social media has over traditional media is that it allows communication in both directions: from brand to consumer and from consumer to brand. Targeted communication with custome...
Why do people on boats always wave? And why do strangers on the shore always wave back happily? The answer lies, as it does so often, in psychology and is called herd mentality or social proof. Humans...
Embedding social media content on a brand website comes with many advantages. Nevertheless, the wrong approach to integrating user generated content (UGC) in an online store can end up doing more harm...
Looking for high-end fashion brands? Whether you’re a Fashionista or simply a lover of Haute Couture fashion then @oneofakind.archive is definitely an account you should follow on Inst...
A new report is online for all you e-commerce managers and social media marketers. Every good e-commerce strategy starts with a foundation – and we believe that foundation lies within user-gener...
Instagram is the platform with the highest level of engagement and interaction. Brands and businesses can profit from user integrity outside of the network. Follow our advice to grow your e-mail list ...
Regardless of which industry you work in, your brand and its image is your most important foundation for any kind of marketing strategies. Your brand is what your customers interact with and the basis...
Commuity generated content, user generated content or earned content: whichever term you prefer, the gist of it stays the same. Community generated content includes all kinds of digital content produc...
With over 500 million users per month on average, Instagram is one of the most popular social networks and therefore has a great potential to push your online shop. In the last few years there have be...
