Corporate Instagram accounts can generate traffic and interaction with the help of Instagram Stories. As the format is displayed above the regular feed, it needs to include worthwhile and meaningful content. The following five guidelines can help you create great Stories.

Instagram Stories are Instagram’s second stream of content and include images and videos that disappear after 24 hours. As Instagram offers Stories above the regular feed, the two formats are in a state of competition. Only worthwhile, fun and exciting Stories will be able to attract regular viewers in the long run. Some simple guidelines can help to achieve this. First of all, share Stories on a regular basis to create a continuous flow of extra content. The more you share, the more you will appear at the front of the row where Stories are displayed for your followers to watch. Secondly, share new, creative and worthwhile content. Do not repeat your content from your regular feed in the Stories. Either share new or complementary content. This way your followers will get a sense of learning/viewing something new they would otherwise miss. And thirdly: stick to the following five guidelines.

#1 Take the time you need

Instagram Stories can be variable in length. When you decide to share a video, make sure it is long enough to transport the message. If you only share images, offer multiple different ones to get the feeling of an actual Story. Still, do not overdo it in length or messages. Quick and easy to consume Stories are usually those that get most attention.

#2 Mix it up

Instagram lets you include pictures, videos, Boomerangs and pictures from your camera roll for a reason. Make use of the variety of formats. This way your Instagram Story will be able to offer a mixture of diverse content that is worthwhile to your followers. Beware of the fact that Instagram is not YouTube. Do no use your Stories to record a documentary or turn the small bits of videos into one large one. Users are looking for individual, new pieces of content. In case you want to include images from your camera roll, know that you can only upload those that aren’t older than 24 hours. Keep it new and in the moment.

#3 Only mention who/what is worth mentioning

When sharing content, you can tag the places and people visible in your Stories. Make use of this function when the person or place is actually worth mentioning! This can be the fact when you are at important exhibitions or events, when influencers are featured in your content or you are displaying important, well-known personalities. As users can follow the tag and visit the tagged user’s profile, they are likely to be distracted from you Story. So be careful with this option as it might lead to the loss of viewers.

#4 Be creative

The Stories are a place for quick, non-perfect and creative content. It does not have to be perfect or constantly professional. This is the place to experiment. You can add colorful text, locations, different stickers and emojis. Make use of these editing tools to spice up your Stories. Little edits of this kind can make the difference between boring and exciting Stories. Still make sure to keep it classy and not too youthful. And always keep the Stories in accordance with your desired message, brand image and your target group.

#5 Lead them to useful pages

A few months after the launch of Instagram Stories, an update was released that allowed the inclusion of external, clickable links. Users can include links that will lead viewers to outgoing landing pages. Corporate Instagram-accounts can profit from this as they are able to lead users to their websites or online-shops. If you actually want your viewers to head towards another landing page and dismiss your Story, make use of this function. It is advisable to include this at the end of a Story and not right in the beginning as this will result in a loss of viewers for your Stories.


Cover photo: